We are the creative consultancy in San Francisco and London enabling founder-led teams to adapt, grow, and stay ahead

I am a Creative Director with 20+ years of experience. Before cofounding Mission Creative I led brand development engagement at renowned global creative business Moving Brands, working with top-tier clients like Apple, Microsoft, Facebook, 21st Century Fox, and First Republic Bank.

I’m inherently curious, driven by a love for continuous learning which enables me to approach every project with a focus on creative excellence. In previous roles at Fold7 and Great Fridays I worked on advertising, digital product and service design projects for clients including SONOS, Adobe, and Ministry of Sound.

I am a brand and growth leader with over 25 years of experience helping leading international and emerging organisations build, scale, and stand out – especially in fast-moving sectors like B2B tech, SaaS, media, health, and financial services.

My experience, honed at a esteemed global creative firm Moving Brands with clients like BBC, Syngenta and University of Cambridge, includes scaling startups, IPO preparation, M&A navigation, and new market launches.

I operate on a simple belief: extraordinary work happens when you create the right environment for talented teams to thrive.

Off-duty, I’m a dad to two teenagers who keep me humble. I’m also a firm believer that life is better in the company of a dog. Mine’s a scrappy rescue named Rusty.

Prior to co-founding Mission Creative, my focus was on resourcing, operations, implementation, and client success in the fields of Advertising and eCommerce. I’ve managed diverse teams and demanding projects, and believe that relationships built on transparency, integrity, and communication are key to a united team and rewarding projects.

I’m a voracious learner who appreciates a challenge, and aside from my work with Mission, you can usually find me outdoors, staying active, or delving into some new personal project.

With over 18 years of experience in design and creative leadership, I’ve worked with a number of esteemed agencies around the world — collaborating with brands of all sizes, from global names to local start-ups.

I’m curious by nature, and approach each project with an open mind, always looking to explore ways design and communication can help solve real problems and connect with people.

Beyond work, I’m usually making coffee via an ever-increasing amount of methods, attempting different ways to stay active, obsessing in history topics, flipping through books and magazines, or simply heading outdoors — ideally with a coffee in hand.