Scarlet addresses a critical bottleneck in healthcare: the slow and inefficient certification of medical software and AI. As Europe’s only Notified Body specializing in this field, they combine deep regulatory expertise with a modern, AI-powered process to help innovators bring life-changing technologies to market.
They possessed the unique platform and a bold vision but needed a brand and digital experience to match, one that would build trust with a global audience of innovators, policymakers, and enterprise leaders.
The journey
We partnered with Scarlet’s founders to build a brand reflecting their clarity and long-term ambition. The creative strategy highlights their fusion of human and technological excellence.
We created a custom symbol, a compass built on an isometric grid, to represent direction, trust, and technical confidence. This grid became the foundation of the entire visual system, making the complex process of certification feel intuitive.
Documentary-style imagery was used to ground the brand in real human impact. We rebuilt their digital experience from the ground up, creating a website where motion and interaction details subtly reinforce Scarlet’s promise of clarity and care.
The impact
Scarlet’s new identity has become a key strategic asset. It clearly differentiates them in the market and provides the credibility needed to engage enterprise clients and government partners.
Externally, it communicates their serious mission; internally, it gives the team a visual language that reflects their belief that they are building something that matters in a smarter, more human way.
“Andrew is an absolute dream to work with. He's highly skilled, works very quickly though also takes the time to prepare properly, and despite his obvious talent and expertise he brings no ego to his work — he has an opinion, but can take client direction consummately. Working with him allowed us to realise a stunning new brand identity. I can't recommend him highly enough."
Dan Levy, Director of Marketing and Communications
